Thinking

Growth playbooks and operator notes — the constraints I find in real audits, written up so you can run them yourself.

Jun 12, 2026

"Add AI" Is Not a Strategy

Jun 12, 2026

What Is a Growth Audit? (And What a Real One Contains)

Jun 12, 2026

Why Is My SaaS Not Growing? The 4 Constraints I Check First

Operator NotesJun 12, 2026

Are Free Audits Worth It? How to Tell a Diagnosis From a Pitch

Most free audits are the top of a sales funnel, and you already know it. Here's how the mechanics work, the five tells to check before you book one — and why I run mine free anyway.

Read the playbook

Positioning & PricingJun 12, 2026

Your Customers Can't Repeat Your Positioning. That's the Whole Problem.

The five-customer test — the cheapest diagnostic in business — and what to do when everyone describes your product differently. Most "marketing problems" die here.

Read the playbook

Operator NotesJun 12, 2026

Fractional Growth Advisor vs Agency: Who to Hire, and When Neither

I own an agency. Here's when you shouldn't hire one — an honest map of advisor vs agency vs in-house, by the constraint you're actually facing.

Read the playbook

Positioning & PricingJun 12, 2026

Signs You're Underpricing — and What Each One Costs

Most underpricing wasn't calculated. It was set by fear, years ago, and never revisited. Six signs, what each is silently costing you, and the test that settles it.

Read the playbook

Thinking

Are Free Audits Worth It? How to Tell a Diagnosis From a Pitch

Your Customers Can't Repeat Your Positioning. That's the Whole Problem.

Fractional Growth Advisor vs Agency: Who to Hire, and When Neither

Signs You're Underpricing — and What Each One Costs

Let's Find What's Holding Your Growth Back.

Thinking

Are Free Audits Worth It? How to Tell a Diagnosis From a Pitch

Your Customers Can't Repeat Your Positioning. That's the Whole Problem.

Fractional Growth Advisor vs Agency: Who to Hire, and When Neither

Signs You're Underpricing — and What Each One Costs

Let's Find What's
Holding Your Growth Back.